Perhaps the single greatest challenge an organization faces is dealing with an apathetic membership. Given a choice, I would rather be involved with an organization with active dissension and disagreement over one where no one really cares.
This is a frequent phenomenon in the community association industry, with homeowners being generally apathetic until something specific (and frequently minor) happens to upset them personally. Then they are engaged intensely until the problem is resolved and they lapse back into apathy.
Some ideas for dealing with apathy in your community.
101. Recruit new residents.
102. Promote volunteerism as a positive experience.
103. Be enthusiastic.
104. Publicize the association's accomplishments.
105. Recognize volunteers.
106. Give awards.
107. Meet people.
108. Hold social events to bring residents together.
109. Offer owners motivation for serving.
110. Ask for volunteers in every way you can: in the newsletter, via bulletins, and through face-to-face contacts.
